FinTech in ASEAN

A data-driven interactive microsite

United Overseas Bank (UOB)
FinTech in ASEAN


United Overseas Bank (UOB)

Project type:

Data story


Data visualisation
See it live

How was the financial technology (FinTech) industry impacted by COVID-19, and what did its recovery look like? Kontinentalist worked with the United Overseas Bank (UOB) on their annual FinTech in ASEAN report across 2020 and 2021, transforming their insights into a data-informed interactive digital story.

Animated screengrab of a circle force chart, illustrating funding in ASEAN countries and various ways to categorise them.

About the project

A major regional bank based in Singapore, United Overseas Bank offers retail and institutional investors industry research on financial technologies (FinTech), innovation, and breaking trends in the digital economy. It hosts the annual Singapore FinTech Festival, and conducts in-depth research on the regional FinTech landscape.

The challenge

Opportunities for data exploration

UOB needed an interactive, mobile-friendly microsite on the future of ASEAN’s FinTech industry after COVID-19, drawing from reports it had produced. This microsite also needed to function as an executive summary of the longer report, and bring together a variety of materials in the lead-up to the Singapore Fintech Festival in 2020 and in 2021. The project required a video introduction, and several interactive data visualisations for readers to explore their extensive data.


Screengrab of a heatmap that shows what data consumers are willing to share with insurers for a cheaper premium.
Screengrab of immersive chapter title.
Screengrab of a bubble chart that illustrates the growth of Fintech firms in ASEAN.

Our creative solution

After an in-depth understanding of the available data on hand, we proposed several data visualisations that allowed users to investigate specific aspects of the FinTech industry. Two key visualisations are the dynamic bubble charts on FinTech funding and the industry’s growth, with sophisticated data-filtering capabilities that help readers focus on regions, time periods, and sub-sectors, without feeling overwhelmed. In the 2021 report, UOB also conducted a detailed consumer survey on their use of FinTech services, in which we used small multiples in various formats to compare trends across age, gender, and country.

Our partners

United Overseas Bank Limited, often known as UOB, is a Singaporean multinational banking corporation headquartered in Singapore, with branches mostly found in most Southeast Asian countries.

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