Futures of Giving 2021

The National Volunteer and Philanthropy Centre (NVPC), steward for the City of Good, regularly conducts detailed research into the giving landscape in Singapore. For this 2021 report, it consulted stakeholders, experts, and the general public to better understand the motivations behind giving, and what might cause them to shift and change. Having identified several key trends, it wanted to condense these findings in a shareable infographic.

Building on the title of the report, Futures of Giving, the infographic had to be visually futuristic to illustrate what the landscape of giving might become. This had to be done without being overtly abstract, and needed to express sensitivity, with diversity and inclusivity in mind.

One of NVPC’s goals with this infographic was to create a visual that would encourage scenario planning. While the report identified six overarching trends, it had many subtrends that could overlap or happen concurrently. Users of this graphic should be able to understand these large concepts, and also play out what the future might look like for themselves.

We created an illustrated visual of Singapore with the City of Good at its centre, and each of the six overarching trends anchoring each corner. The isometric approach created an abstract and almost game-like aesthetic, alluding to the futuristic concept. A key piece in the illustration is a road going through Singapore, that draws to mind the idea of interconnectedness, and a path towards the future. We also ensured visual consistency and coherence in the back page where the subtrends are elaborated, with each subtrend having a ‘card’ of its own that could be cut out, and used in a planning game.