Malay Lauk-Pauk

The Malay Heritage Centre commissioned us to create an infographic of data visualisations relating to Malay food, which is accessible via a QR code located on their venue hoarding.

To create a beginner-friendly introduction to the rich world of Malay side dishes, we had to be selective and curate intentionally, yet still ensure that we were historically accurate and reflective of the cultural canon.

We focused on gravy-based Malay lauk or side dishes, adapting a categorical framework from the book ‘The Food of Singapore Malays’ by Khir Johari. We also consulted Khir on all aspects of the infographic to ensure accuracy.

Where possible, we used Malay terms (not italicised or put in quotes) to normalise them as distinct elements of cultural significance, providing definitions as an entrypoint for non-Malay speakers. Building on the Malay Heritage Centre as a site of interest, we also highlighted Kampong Gelam's role as a port town in fostering culinary creativity and community bonding. 

To represent the rich diversity and evolution of Singapore Malay cuisine, the art direction and aesthetics involved deep research into not only culinary content but also relevant cultural nuances. For example, the illustrations took reference from the unique crockery found across class and income in Singapore, and incorporated iconography and symbols meaningful to the Malays and the larger Nusantara region.